‘Going viral’ refers to the phenomenon of a video or website becoming popular, or at least widely known, via the medium of public sharing.
In the age of social networking this is no longer as impressive as it once was, but nonetheless it was certainly surprising when Kony 2012  – a short documentary which purported to dish the dirt on a fundamentalist christian terrorist organisation in Uganda, known as the Lord’s Resistance Army, and its not-so-charismatic leader Joseph Kony – ‘went viral’ a few weeks ago. And it was even more surprising when, just as his popularity was peaking, the director of Kony 2012 was arrested for public masturbation. 
So, masturbation aside, what on earth is going on here?
Kony 2012 is the 11th documentary released by an allegedly not-for-profit organisation called Invisible Children.  All eleven documentaries produced by Invisible Children have been about the same subject – Joseph Kony and the Lord’s Resistance Army.
The name ‘Invisible Children’ refers to the group’s principal gripe with the LRA, namely, its use of child soldiers in its war against the Ugandan state. Not content with merely documenting the situation in Uganda, however, Invisible Children seeks to prescribe a solution: it wants US military action both in Uganda and in central Africa more generally. This is not a covert objective, but a stated goal of the organisation. 
In fact, Invisible Children has been widely recognised for galvanising public support around the US senate’s Lord’s Resistance Army Disarmament and Northern Uganda Recovery Act, passed in 2010 – an act which led to the active deployment of US troops in Uganda. 
Invisible Children is not just an advocacy group, but also an active supporter of imperialist causes in Africa. It channels a sizable percentage of the revenue it accrues through donations and merchandise sales directly into the Ugandan army and government, as well as the armies and governments of several other central African states.
Once again, these activities are not covert, but public. The founders of the organisation have gone so far as to be photographed posing with members of the Sudanese People’s Liberation Army, all three of them proudly carrying weapons that their organisation, or others like it, probably helped pay for. 
The reality is that Joseph Kony and the Lord’s Resistance Army are a bugbear whose relatively minor role in African regional politics has been grossly distorted by Invisible Children. This was the point made by three commentators writing in the US establishment’s Foreign Policy journal in November of last year: “[Invisible Children] manipulates facts for strategic purposes, exaggerating the scale of LRA abductions and murders and emphasising the LRA’s use of innocent children as soldiers, and portraying Kony — a brutal man, to be sure — as uniquely awful, a Kurtz-like embodiment of evil.” 
Moreover, though Invisible Children continues to focus on the LRA’s activities in Uganda, most experts are now questioning whether the group still operates in Uganda at all.
Arthur Larok, the director of Action Aid in Uganda, has criticised Invisible Children on precisely this point: “Six or 10 years ago, this would have been a really effective campaign strategy to get international campaigning. But today, years after Kony has moved away from Uganda … I’m not sure that’s effective for now. The circumstances in the north have changed.” 
These changed circumstances are also highlighted by the freelance journalist Michael Wilkerson, who has pointed out that “in 2006, the LRA was pushed out of Uganda and has been operating in extremely remote areas of the DRC, South Sudan, and the Central African Republic. … the small remaining LRA forces are still wreaking havoc and very hard to catch, but northern Uganda has had tremendous recovery in the six years of peace”. 
So why do Invisible Children continue to act as though Uganda is the LRA’s main base of operations and, moreover, that the LRA are a serious threat? The answer is either shameful ignorance or deliberate deception. Whichever of these two is the correct answer, Invisible Children’s shortcomings as documentarians have certainly been helpful in furthering the foreign policy aims of the United States.
As senior research fellow at the Makerere Institute of Social Research in Uganda, Adam Branch, has pointed out, the popularity of Invisible Children’s campaigns “[has been] an excuse that the US government has gladly adopted in order to help justify the expansion of their military presence in central Africa”. 
More specifically, by appearing to be ‘responding’ to misguided public pressure on Uganda, the Obama administration has been given a useful cover for expanding its military presence in the country at precisely the time when its unpopular, pro-western government, and the lucrative oil contracts that it can dispense, are under threat from the population whom it has been exploiting.
Invisible Children and its supporters, whether they realise it or not, are playing a significant role in supporting western imperialism in central Africa. Through their ignorance of the complex reality of African regional politics and their naïve prejudices and faith in the altruistic motivations of imperialism, they have given ammunition (both figurative and literal) to the worst forces of reaction and obscured the fact that American troops in Uganda are not there to help the children of central Africa, but to help the US imperialist aims of monopolising Africa’s oil and mineral wealth and trying to undermine China’s ability to trade on the continent.
If people in the imperialist countries are serious about helping the people of central Africa, it is not Joseph Kony they need to focus on, but imperialist looting – and the military force it uses, both directly and indirectly, to back that up. As Adam Branch has said: “In terms of activism, the first step is to re-think the question: Instead of asking how the US can intervene in order to solve Africa’s conflicts, we need to ask what we are already doing to cause those conflicts in the first place. How are we … contributing to land grabbing and to the wars ravaging this region? How are we, as US citizens, allowing our government to militarise Africa in the name of the ‘War on Terror’ and its effort to secure oil resources?” 
4. http://www.reddit.com/r/videos/comments/qk0pd/kony_2012_help_raise_awareness_and_stop_joseph/ c3ycvhb
7. http://www.foreignaffairs.com/articles/137327/mareike-schomerus-tim-allen-and-koen-vlassenroot/ kony-2012-and-the-prospects-for-change
9. http://blog.foreignpolicy.com/posts/2012/03/07/guest_post_joseph_kony_is_not_in_uganda_and_other_ complicated_things